Significant Uses of Variable Data Digital Printing
Variable data digital printing (VDDP) has as many names as it does uses. The process, which allows all printed documents in one single group to be unique, can also be referred to as variable information printing, personalized publishing, and database publishing among other things. But choosing which to call it is the easier of the two tasks. Choosing just one of its multitude of uses is a whole new ballgame and marketing opportunity.
Variable data digital printing can be used for a variety of one to one marketing projects. It can customize direct marketing materials by allowing you to place different messages, images, and colors on each piece for one project or press run. For example, instead of printing 10,000 copies of one static document at once, the process allows 10,000 documents with unique graphics, messages, and ideas to be printed at the same time. Brochure printing, postcard printing, ad poster printing are ideal advertising tools for personalized publishing. These types of promotional materials work best when produced in vivid color. Variable data digital printing allows for color personalization as well, using the full color mixing process.
VDDP can also be used for customer relationship management, direct mail campaigns, and call center distributions or mail outs. Clients and prospects need to feel that companies are in touch with their needs, and value their business. Personalizing the way one reaches them helps cater to this need.
Here is a good example of variable data printing. Let's imagine you have a Ford Explorer and you have been taking your car to the dealer for service. Your dealer is aware that you have around 40,000 miles on the car and this is usually the time a vehicle like yours requires new tires. When the dealer mails you a service reminder your color brochure has the “new tire special” prominently displayed on the brochure. The client with 20,000 miles may have the “tire rotation” on their brochure. You get the idea! And all of this can be simply pulled from a data base.
Personalizing digital printing projects also saves time and money. This type of print on demand ordering prevents you from having to order a surplus of what is needed, which in turn saves money on the extra inventory.
PrintPelican.com is the ultimate one stop shop for all of your printing needs. For whatever purpose, they have the perfect printing solution. They can help businesses and companies grow using innovative digital printing techniques. With their variable data digital printing resources, you can more easily reach target customers by catering to each one's individual needs.
One-to-One, Customer Relationship Marketing with post card printing
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