What is Digital Variable Data Printing
Digital Variable Data Printing also referred to as Personalized Printing, Variable Information Printing, and even Database Publishing is a method PrintPelican uses to customize digital printing orders. Every document can be customized for each individual in one combined marketing campaign. This type of promotion can be more effective than traditional one-to-one or CRM marketing means such as emailing and call center telemarketing.
The great thing about digital variable data printing with PrintPelican is that important messages can be conveyed to an entire group of individuals in a one to one fashion. Advertising mediums such as brochures, post cards, and posters are custom tailored so that the graphics and text are modified to cater to the needs and desires of each individual customer.
The digital variable data printing process allows for mass communication via multiple unique documents as opposed to using only one. PrintPelican.com can generate 25,000 documents with personalized messages for 25,000 people, as opposed to producing a standing document with just one idea.
Digital printing is the technology used to create the personalized documents. It not only enables the mass customization, but also the use of full color for each document printing. The full, or four color printing process uses four primary colors, cyan, magenta, yellow, and black (CMYB) that can create color mixes for any specific requirements. This contributes to the high quality finish with excellent color resolution and appeal.
PrintPelican.com is the ultimate outlet for all digital variable data printing needs. This one to one marketing technique consistently generates a higher response rate at a lower cost per response than regular static direct mail pieces. The result, a higher return on investment for campaigns that generate improved responses.
Let our expertise help your documents illustrate just how dynamic your company is by providing you with one to one marketing pieces that generate superior results. Printpelican.com offers solutions for all of your printing needs.
Get One to One Marketing Solutions for best customized marketing on Post Cards, Brochures, newsletters and all types of digital printing solutions.
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